Adam Rosenfield
adam.rosenfield.ar@gmail.com
4330 Bull Creek Road Apt #2215 • Austin, TX 78731 · (214) 808-1962
EXPERIENCE
Uberpong – Creative Lead/Sponsorships Coordinator (startup)
February 2013-present
- Created copy for inaugural Uberpong Marketing Kit, which was used to reach over 300 local business and corporations in the Austin area as part of the first Uberpong marketing campaign
- Consulted with sponsors and potential sponsors to create new and original ping-pong centric events that were able to bring the sponsor’s product to new audiences and led to increased revenue
- Developed Austin event-specific paddles that were added to the company’s portfolio
Freelance Social Media Writer/Contract Copywriter
2009 – present
- Created Search Engine Optimized web content for law and medical clients
- Managed social media accounts for local Austin businesses, leading to a 5% increase in followers, and extra media coverage by 2 Austin outlets
- Developed creative branding strategy for multiple Austin start-ups and a late night establishment through press releases and guerilla marketing campaigns, leading to 24 new patrons a week at the establishment, and two new partnerships for the startups
Pervasive Software – Business Development Representative (Contractor);
Austin, TX
March 2012- November 2012
- Established three new, key partnership accounts within the first two months of employment
- Developed leads and contacts through cold calling and create use of social networking platforms, including Google Alerts
- Broadened the company’s SEO presence through collaboration with the Corporate Communications team
- Utilized various social media platforms such as Olark to engage customers on support and troubleshooting issues
Kaye/Bassman International Corp – Executive Recruiter;
Dallas, TX
2011-2012
- Identified, attracted, evaluated, and landed top-level talent for the largest single site executive recruitment firm in the U.S
- Increased Midwestern client base by 10% through daily cold-calling efforts, generating 30% annual team revenue growth.
- Achieved top 25% of 70 firm employees in 2011 recruitment billings for executive recruiters
- Expanded the company’s outdated candidate outreach to younger applicants by using social media platforms such as LinkedIn, Twitter, and Bullhorn Reach
University of North Texas Athletics, Office of Compliance – Compliance Intern;
Denton, TX
2009-2010
- Initiated the department’s online social media effort by starting the office’s Facebook and Twitter pages
- Contributed content to the monthly newsletters informing coaches and athletes about pertinent NCAA rules and regulations
- Updated and reformatted the compliance section of the university athletics website to comply with NCAA regulations
North Texas Daily newspaper – Contributing Writer, Editorialist;
Denton, TX
2007-2009
- Featured columnist focusing opinions and analysis at UNT life, athletics, and the Denton community
- Reached over 10,000 readers in print and over 7,000 readers in the online edition
EDUCATION
University of North Texas, Denton, Texas Bachelor of Arts , 2010
HONORS
- Eagle Scout
- Jewish Federation Young Leadership Program
SKILLS
Social Media, Blogging, Creative Writing, Networking, Sales, Client Development, Partnership Development
