adam.rosenfield.ar@gmail.com

           4330 Bull Creek Road Apt #2215 • Austin, TX 78731 · (214) 808-1962

EXPERIENCE                                                                                                                                                                                                                                                   

Uberpong – Creative Lead/Sponsorships Coordinator (startup)                                                                                                      

February 2013-present

• Created copy for inaugural Uberpong Marketing Kit, which was used to reach over 300 local business and corporations in the Austin area as part of the first Uberpong marketing campaign
• Consulted with sponsors and potential sponsors to create new and original ping-pong centric events that were able to bring the sponsor’s product to new audiences and led to increased revenue
• Developed Austin event-specific paddles that were added to the company’s portfolio

Freelance Social Media Writer/Contract Copywriter                                                                                                                                         

2009 – present

•  Created Search Engine Optimized web content for law and medical clients
• Managed social media accounts for local Austin businesses, leading to a 5% increase in followers, and extra media coverage by 2 Austin outlets
•  Developed creative branding strategy for multiple Austin start-ups and a late night establishment through press releases and guerilla marketing campaigns, leading to 24 new patrons a week at the establishment, and two new partnerships for the startups

Pervasive Software – Business Development Representative (Contractor);

Austin, TX                                             

March 2012- November 2012

• Established three new, key partnership accounts within the first two months of employment
•  Developed leads and contacts through cold calling and create use of social networking platforms, including Google Alerts
•  Broadened the company’s SEO presence through collaboration with the Corporate Communications team
•  Utilized various social media platforms such as Olark to engage customers on support and troubleshooting issues

Kaye/Bassman International Corp – Executive Recruiter;

Dallas, TX                                                                                                                   

2011-2012

• Identified, attracted, evaluated, and landed top-level talent for the largest single site executive recruitment firm in the U.S
•  Increased Midwestern client base by 10% through daily cold-calling efforts, generating 30% annual team revenue growth.
•  Achieved top 25% of 70 firm employees in 2011 recruitment billings for executive recruiters
• Expanded the company’s outdated candidate outreach to younger applicants by using social media platforms such as LinkedIn, Twitter, and Bullhorn Reach

University of North Texas Athletics, Office of Compliance – Compliance Intern;

Denton, TX

2009-2010

• Initiated the department’s online social media effort by starting the office’s Facebook and Twitter pages
• Contributed content to the monthly newsletters informing coaches and athletes about pertinent NCAA rules and regulations
• Updated and reformatted the compliance section of the university athletics website to comply with NCAA regulations

North Texas Daily newspaper – Contributing Writer, Editorialist;

Denton, TX

2007-2009

•  Featured columnist focusing opinions and analysis at UNT life, athletics, and the Denton community
• Reached over 10,000 readers in print and over 7,000 readers in the online edition

EDUCATION                                                                                                                                                                                                                                                    

University of North Texas, Denton, Texas          Bachelor of Arts , 2010

HONORS                                                                                                                                                                                                                                                          

• Eagle Scout
• Jewish Federation Young Leadership Program

SKILLS                                                                                                                                                                                                                                                                

Social Media, Blogging, Creative Writing, Networking, Sales, Client Development, Partnership Development

I got an email last week from this girl, who I’ll call Tide in the City (she’s an Alabama fan). Her message to me is “Have you ever been to the Dr. Pepper Museum in Waco?” Followed up with a message “It’s my favorite place in Texas”, after I told her it was “Ok”.

Since I know she is probably going to read this, I won’t completely bash her choice of tourist destination, but when compared to other things in Texas, the Dr. Pepper Museum does not make my top 30. As I told her, having the museum be your favorite destination in Texas is like having a McDonald’s on Broadway be your favorite place in NYC.

We continue emailing, and I find out she has family in Waco. My roommate happens to be from Waco. So naturally, I show her the email conversation, and she starts cracking up.

“Adam, that’s my cousin. End this conversation right now. She also has a blog”.

I quickly IMed TIC and apologized, and she told me she had a blog, which I’ll link here. With that, I ended my affiliation with the NYC network, and put a halt on any more random interactions I’ll have with East Coast women via JDate for the time being.

I’m also a sucker for women with creative “About Me’s”

I’m also a sucker for a woman who can effectively compose a solid limerick.

With that, I bring you Hillarious in Hoboken:

Her Profile- “describe a history of your life” section:

The details of my life are quite inconsequential… very well, where do I begin? My father was a relentlessly self-improving boulangerie owner from Belgium with low grade narcolepsy and a penchant for buggery. My mother was a fifteen year old French prostitute named Chloe with webbed feet. My father would womanize, he would drink. He would make outrageous claims like he invented the question mark. Sometimes he would accuse chestnuts of being lazy. The sort of general malaise that only the genius possess and the insane lament. My childhood was typical. Summers in Rangoon, luge lessons. In the spring we’d make meat helmets. When I was insolent I was placed in a burlap bag and beaten with reeds- pretty standard really. At the age of twelve I received my first scribe. At the age of fourteen a Zoroastrian named Vilma ritualistically shaved my testicles. There really is nothing like a shorn scrotum… it’s breathtaking- I highly suggest you try it….

My question to her:

Did your father also claim to invent the rhetorical question?

Her Response:

I like your profile and what you have to say,
Original and thoughtful in every way,
And while freestyle rap may not be your calling,
I’d have to agree that neither is balling.
I liked Starks while you liked Mike,
So back in the day I would’ve said “take a hike”
But your email was funny and so was your about me,
So I thought I’d write back to you because you’re also pretty.

Bonus points for the John Starks reference.

Take my friend and co-worker *Brock Landers (name redacted) for example. Brock is an Alabama boy, who bought a motorcycle during his quarter-life crisis, who, when faced with the obstacle of hooking up with a girl when a Crimson Tide game happens to be on, will DVR the girl and watch the Tide roll in real time.

Brock has also lived everywhere in the USA, which has given him perspectives on girls from all shapes and sizes (literally, all shapes and sizes).

Because of Brock’s stature as a tall, semi-tone, white Southern boy, and his care-free attitude, girls come running to him. Take *Keisha (name redacted) for example, an Italian stallion with the strong-willed and loud personality that rivals Fran Drescher, who will do anything to try and see Brock, but remind him several times over that “we are only here to hang out”.

This one particular Friday on a slow late Friday afternoon, Brock and I were kicking back recapping the week’s events, when he receives a call from the descendant of Mussolini. Why she called is anyone’s guess, but from there it was free play.

I wish every girl would have listened to this conversation. Brock put her on speakerphone, and we just had a field day. Due to the fact that certain members of my family read this and are already disgusted with what I’ve currently wrote, I’ll leave out some of the more ridiculously raunchy details. When pressed by Brock and myself through post-it notes about some of her sexual tendencies, she uttered this nugget, which will aptly end this post:

“*Brock Landers, if we are going to have sex again, I need you to not make animal noises”.

And that, readers, is the legend of Brock Landers.

Her: So how a good southern boy end up in the city?

Me: Well, when the south seceded from the union in November 2008 due to the election of a man with a funny name and a great jump shot, I decided to move from the temple of Bush to the land of my idol Carrie Bradshaw

Her: Interesting thought process, I don’t remember learning about that in my history classes. Though Cowboys Statdium could probably be its own country. And why is Carrie Bradshaw your idol? You don’t seem like th guy who would wear 6 inch heels

Me: Carrie bradshaw isnt, I much prefer samantha- more forthcoming and adventerous than constantly crazy carrie. She was just the first person I thought of. You don’t learn that in New York, but when I was in school, we were taught to believe Barack Obama was really the next great Dallas Cowboys running back, and I think some of the chuch going conservatives were really upset when he won the Heisman in 2008 over wily veteran John McCain who came from a much more lily white traditional background.

Wait….. we aren’t on Jdate to talk about football are we?

Her: I understood exactly what you just said after living in the Bible Belt for 5 years. One of my 4 year old students told me our presidents name was Abomanation Muslim because he wasn’t white and a devout christian. Shows what those church going conservatives know.
So what do you do when you are not tyring to be the ultimate combination of Will Smith and Michael Jordan?

Who said 4 year olds can’t  have political views?

Devil Ginger Orthodox Girl:  hi

Me:  ola

Her:  wassup

me:  watching football on 3 difference screens

me:  you

her:  if im into football its only vicariously through you

her:  i admire your dedication and technological multitasking

her:  are you going to rap to your bride at your wedding?

me:  depends

me:  technological multitasking is great

me:  if football was on during the weekday afternoon i would combine it with work

me:  why are you not into sports

me:  you are in new york

me:  thats like being in vegas and not being into compulsive gambling and strippers

her:  i think sports are a level below torah, yet sports fans and torah scholars are all after the same thing.. torah scholars just get there more efficiently

me:  you must be really orthodox

her:  maybe i shouldnt be in nyc lol let me head bac to jerusalem

her:  give shyne my passport lmao take his apartment

me:  i dont do torah that much

me:  sports>torah

me:  espn is my torah

her:  im not going to agree but i still like you

me:  you are aggresively flirting with me

her:  what?

her:  lol

me:  so do you want to have a conversation about this week’s parsha or the fact that my alma mater’s quarterback can’t convert a third down

her:  are you trying to be hostile or something

me:  *quarterback

me:  nope

me:  slightly sarcastic

her:  u dont think people with different interests can get along?

me:  they do

me:  I’m thoroughly enjoying this conversation

her:  your accent might be throwing me off

her:  southern drawl = different language in my ears

her: 

me:  it sounds the same when you type English words into a computer

her:  im fascinated by texas. if not jlem im moving to austin or dallas for sure

her:  just gota learn the language first

her:  get my drawl on

me:  english?

her:  lol

her:  i think england has got a hold of english

her:  i know east coastish

her:  and you, texish

her:  do you have a puppy?

me:  my roommate does

her:  can i play with her?

me:  no I keep her in a cage

her:  that shouldnt deter me

her:  still wanna play

me:  do you cook and clean

her:  are you back to sarcasm?

me:  only if you don’t want to play with my dog

her:  um

me:  speechless

I joined JDate.

The term “JDate” alone makes some cringe. It evokes the scene of Jewish mothers, sitting together at a Mah Jong game, conjuring up creative adjectives for profiles unbeknownst to their sons or daughters, setting their children up for a date filled with more awkwardness than Kris Humphries at the Kardashian family reunion.  It’s a guy that may or may not look like a mix of Seth Rogan’s body type with the social skills of Brick Tambland that is trying to make himself sound like a member of the Rat Pack, or a girl who swears she’s outdoorsy, when all she really means is she likes to watch the Real Housewives  on her apartment porch, iPad and cold drink in hand with an apartment view of the local bar scene.

So I definitely exaggerated on that last paragraph. Point is, JDate , like most dating sites we see commercials for, is intimidating, especially being that its business focus is one small demographic. While JDate can essentially be equivalent to Craigslist casuals in places like New York City, Los Angeles, and Tel Aviv, the problem arises in cities with smaller Jewish populations, where your “matches” are essentially the men/women you go out with on the weekends, with little hope of actually dating, or having an interest in dating them.

“Wait!” You say. “Why did you join JDate then, being that you live in a city with a smaller Jewish population than the amount of kids in Octomom’s household, and where most of the Jewish girls already know you from your partially witty status updates and not so romantic photos on Facebook?”

Simple. JDate allows another side of you that isn’t your Facebook. Yes, my JDate profile does resemble me in that it’s slightly sarcastic, mildly over the top, complete with conjured up rap lyrics that would make even Tupac jealous, but it is serious as well. It signifies to some women “hey, I won’t use verbs that I found from synonymous for howtomakemelookandsoundlikeaaronrodgers.com, and am a little off-base in how I come across, but also serious in being someone women would want to date and have a relationship with.”

Yes, some of the women in my small Jewish town might read it and laugh, but others may say “Hey, I never knew this side of him, maybe I’ll give him a shot”. This works both ways, when guys view girls’ profiles as well, even though many of us take one look at the photo and simply click “No.”

Even better, for some folks that aren’t exactly Shakespearean in their word diction, there’s a “flirt” option, which allows for slightly cheesy dialogue that is sure to make the opposite party crack a smile and maybe give an emoticon back. Being that I’m a paid member now, I tried this button twice on two different girls. After 4 days it has not worked, probably because A) when I flirted at the time, I had no picture, and had the term “body paint myself for UNT football games”, which probably made the girl think B) I was grossly overweight with more chins than the 2006 graduating class of Shanghai University and C) an overzealous sports fan with a hardcore alcohol addiction from August 30 (Chick Fila-A college kickoff) to February 3 (Super Bowl). Or they didn’t like a 24 year old. Either way, the flirt button is a great tool for those too scared to compose an e-mail.

What about those IT guys, whose eyes are constantly staring at a 30 computer inch monitor all day chatting with angry customers on technical support? Well never fear, you can chat real-time with people. Yes, for those in small communities, you’ll see that 95% of the JDate women online  are from New York, Maryland, or Los Angeles, but when that person from your small Jewish town gets online, it’s a great chance for you to show off your words per minute speed and make an impression on a girl who might not have viewed your profile before. I might’ve gotten in trouble on my first day on JDate, since I was IM-ing women in New York about how the Giants are a horrible football team, but regardless, this option allows those a reprieve from daily work activities and a chance to make that online connection that wouldn’t have happened if you had just been talking to Ramesh from Outsource Inc all day. And heck, one day, with the right opening IM, that woman who you’ve been eyeing in Tulsa, Oklahoma, might get back to you with a follow-up emoticon.

All in all, JDate is an adventure, which is why I signed up. One year, less than $200 (50 cents a day really) with a chance to meet a bunch of new friends, or meet the person you spend the rest of your life with. It’s a low-risk, high-reward proposition, unless you’re the type who has a penchant for screwing up dates or conveying a false online persona similar to the man described in the Brad Paisley song. Will I have these same feelings about JDate on September 18. 2013, as I’m gearing up for a Cowboys Super Bowl repeat? Stay tuned.

 “I wish I was you, Austin is such an amazing place”

 “Finally getting out of Dallas huh”

  4 months ago, I decided to “uproot” (I say that because its not like I moved to another state) my life and move from Dallas (plano) the home I had called for 24ish years and move to the state capitol of Texas, Austin.

 Everywhere you look, Austin is on a list. “Best Places to Live” “Happiest Towns” “Best Cities for the Next Decade” “Most amount of smelly hippies in the South” “ Best cities for business” Sometimes it’s number one, sometimes its number 5. Fact of the matter is, everyone loves Austin, and that’s what drew me to move down here- the idea of “Austin” and that it’s a cool city.

 There’s something about the ability to run on a sandy lake every day. Or going biking, hiking, or constantly going to large parks and seeing 500 sports being played. It’s not just Friday and Saturday that music goes on, but every day. It’s also fascinating seeing so many people in what used to be a college town, come from all over and help to build and create an “idea”.

 I finally became an official Austin resident two weeks ago. It’s been a nice run so far, and Austin is a great city, but the idea of “Austin” has begun to fade, and I’ve missed living in Dallas. Note that I said Dallas, and not Plano. Plano sucks, and it’s a horrible city unless you’re my parents. It’s flat, full of concrete, conservative, and just boring.

 Dallas is different. Yes, it has its pretentiousness. Yes, people do dress up to go to the gym of all places. Yes, prices could be lower in Uptown, and the city does struggle to create and identity for itself.

 Dallas does have character. It has pro sports. It has great restaurants. It’s diverse. It’s a great place for a corporation, and it’s a great place for a startup. It has its quirky neighborhoods, and if you want to include the metroplex as a whole, great music. But once again, the suburbs blow .

 I decided to do my own comparison of things I like to do- Dallas vs Austin, as well as general comparisons. Feel free to critique, but this is just how I see it. I’m leaving out institutions of higher learning because I’m out of college and frankly, TCU, UNT, UTA, SMU don’t compare to UT. I’m also leaving out traffic and road comparisons because the well-manicured roads and ability of Dallas to understand how to effectively build for growth on the roads pales in comparison to the inability of Austin to understand to positive effects of light rail and to effectively curb the constant problem of traffic that persists on days other than festivals. (Wait… you’re telling me a liberal city can’t figure out an effective public transportation solution?)

 Downtown Cityscape- Dallas: Reunion Tower, Corporate buildings, Omni, AAC, Margaret Hunt Bridge. It’s mainly Reunion tower, but it really has that big city feel as you drive in from 35.  Austin: Less corporate buildings, but its has Town Lake as part of its cityscape. That in itself distinguishes it. Advantage: Push

 Nightlife: Dallas:  Uptown, Downtown, Mockingbird, Lower Greenville, Shops at Legacy, Deep Ellum, Addison. Each has their own individual feel to it. Except Shops at Legacy sucks. Austin: Dirty 6th, West 6th, Warehouse District, Fourth Street, Rainey Street, the Arboretum, Numerous concerts (yes that counts). Both cities are great for nightlife. The “fratmosphere” that encompasses some areas of Austin definitely permeates in Dallas in Uptown and Greenville. Parking downtown blows in Austin. In Dallas, it isn’t so bad, but it’d be nice to have the car to gos they do here. Is Austin cheaper than Dallas? In some places they have great specials, but its getting more to be prices of a  typical cosmopolitan city. Advantage: Push

Outdoors: Dallas: Katy Trail, White Rock, various pools in apartment complexes, some parks. A decent start, but wayyyy too much concrete. Not enough bike paths, and really the Katy Trail is just one long strip of concrete. The ample amount of pools in Uptown makes it nice to sit and drink heavily on a weekend and view the Dallas skyline, but this is an area where Dallas lacks. The new park on Woodall Rogers will be a nice touch. Austin: This is where Austin takes the cake. Town Lake> Katy Trail, numerous hike and bike paths, Greenbelt, Barton Hills, Zilker. You wont find a Dallas park at 9 am spawning with activity unless its suburban soccer leagues. There’s parks everywhere. The only problem is a lack of pickup basketball unless you join a gym. Advantage: Austin

Sports Teams: Dallas: The Rangers and Cowboys are in Arlington. Whatever. A championship parade will still be in Dallas, because Arlington is a terrible city. The Dallas Mavericks and Dallas Stars share the AAC. FC Dallas plays in nearby Frisco. There are a number of minor league teams in the area. NASCAR at TMS. Lone Star Park. Dallas is a great sports town. Austin: Sorry, but UT does not count as a pro team. I don’t care how much revenue they make or how good the football team is, it is not a Pro team. Neither are the Austin Toros. And the Round Rock Express, the Rangers Triple A team, actually isn’t that great, since most of the players actually bypass Triple A from Frisco (Mike Olt). Will Austin ever be a good pro sports town? Who knows, its has F1 coming in November, but even that is contentious. Advantage: Dallas

Diversity/People: Much is said about both cities people. “Dallas people are snobby” “Austinites are soooo laid back” “Austinites are welcoming” “Dallas is for rich people”. Yes, there are people in Dallas who are absolute snobs (West Plano, Park Cities, even some Downtown) and yes, there are some really cool people in Austin. But don’t you think a shirt that says “Don’t Dallas my Austin” is pretty snobby? Austinites think highly of themselves, and some scoff at you when you say you’re from Dallas. In fact, many new Austinites are disgruntled former Dallas residents. The reputation of Dallas may be snobby, but there are nice people all over. Check out a Saturday afternoon, by the pool and see the interesting people you meet. Check out a sporting event, where you cheer on a team along with thousands of other Dallassites. Check out a Dallassite, Mark Cuban, who saved the Greenville Avenue Parade because he understood what it meant to the partygoers of Dallas.

Austin is great, don’t get me wrong. There are plenty of young entrepreneurs who create events, organizations, and relationships that really help build Austin into not such a hippie-centric city, and one that really takes pride in the identity change it’s undergoing, from the “Slacker” move archetype, to the Southern Silicon Valley. Yes, some people say that change is bad for the city, and that Austin is losing what made it Austin. Every city undergoes a period of gentrification though, is this just the fast-tracking of the corporatization of Austin?

As stated before, Dallas is in a similar quandary. With the dearth of reality shows, and glitz and glamour, does Dallas want to position itself as Los Angeles or New York? Or is it the Dallas TV series, with larger than life cowboy personalities, and oilmen who strike it rich and move to the big city because well, who really wants to live in Midland/Odessa once you’ve made your money?

Due to my status as an Austin resident, I’m tied to the city for at least a year. Will I move back to Dallas at some point? I never thought I would, but I probably will, because it’s home. Would I like to live somewhere else before that happens? Yes, everyone should live out of their comfort zone for an extended period of time. Did I think I was going to make Austin my home for an extended period of time? Yes, although now it doesn’t seem so certain.

If you live in either of these cities just know it could be worse: You could live in Houston.